Almost a decade ago, Al Kirchner and Alan Fisher set off on a world search, determined to discover the best environment for producing naturally low sodium salt. Their exploration led to a small village in Latin America that possessed the ideal climate and the necessary infrastructure for processing. While Al Kirchner worked on developing the technical aspects, Alan Fisher put his ideas on the market, overcoming obstacles and never losing sight of the goal.

After securing their packaging partner, Tekpak, in late 2005, Ocean's Flavor participated in a large Food Exhibit in Las Vegas, an unorganized attempt that was at least worth a gamble. With very limited funds, a provided table far from the majority of foot traffic and limited marketing materials, Ocean's Flavor unveiled its brand to the public. From the opening moment until the exhibition closed 4 days later, the small booth was full of prospects and stakeholders. What was planned as a working vacation became offered no signs of the latter. They came to Las Vegas without great expectations and left with one foot in the market and a winning record in Vegas.